Our Purpose

The Alliance of Wisconsin Retailers is dedicated to fostering a thriving and influential retail environment across Wisconsin. By encouraging collaboration, advocating for balanced policies, and driving innovation, we empower retailers of every size and type to succeed while enriching the communities they serve.

Customers

We champion policies that support a thriving retail industry, ensuring consumers across Wisconsin have access to diverse products, competitive pricing, and exceptional shopping experiences.

Careers

From main street shops to national brands, we promote meaningful retail careers, strengthen workforce opportunities, and drive economic growth.

Community

We share that retail is the backbone of Wisconsin’s communities, powering local economies, creating jobs, and enhancing the places we call home.

Retail's Big Wisconsin Impact

Retail is the largest private-sector employer in the United States, fueling the economy and generating jobs in communities nationwide. In Wisconsin, the retail industry is a vital economic driver, supporting 26% of the state’s jobs.

Let’s connect!

Your AWR Team

The Alliance of Wisconsin Retailers is made up of its active members and served by a dedicated team.

Our active and engaged members are at the center of our team!

Bruce Nustad, president



Savannah Regali, lead lobbyist,
Paladin Consulting Group